Movies with the most product placements worldwide 2022

The 2001 musical comedy “Josie and the Pussycats” was the movie with the all-time highest number of product placements as of March 2022, with 109 individual instances of products included in it for marketing reasons. The first big-screen adaptation of the “Sex and the City” TV show, which came out in 2008, had the second highest number of product placements, with 89 instances, the same amount held by the 2006 comedy “Talladega Nights: The Ballad of Ricky Bobby.”

Product placement: a multi-billion-dollar industry

Product placement consists of presenting a brand on a medium to give it exposure. Product placement revenue worldwide stood at an estimated 26.2 billion U.S. dollars in 2022. Television was the medium with the most significant amount spent on product placement worldwide in 2021, followed by films and digital media. As of 2022, the U.S. version of “The Office” was the TV show with the most product placements worldwide, with 1,448 brand mentions snuck in during its nine-season run.

Product placement reigns supreme in the U.S.

Given that the United States is the vastest product placement market in the world, it is no surprise that nine out of the top 10 movies - and 10 out of the top 10 TV shows - with the highest number of product placements are U.S. productions. In line with global trends, digital media was the fastest-growing channel for product placement spending in the United States.